The Meta x Ray Ban #SeeTheIndigenousWorldThruMyEyes (STIWTME) campaign shines a spotlight on Indigenous cultures and businesses by sharing the experiences and stories of Indigenous Australians on their Instagram accounts to offer their followers a unique perspective on their lives, both in Australia and globally. This campaign exemplifies the fusion of technology and cultural representation, providing a platform for Indigenous voices by promoting understanding and appreciation of diverse cultures while showcasing the potential of wearable devices for storytelling

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Link:

https://mumbrella.com.au/meta-partners-with-campfire-x-in-new-global-campaign-for-ray-ban-781164