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Ray-Ban & Meta
Peter Kirk
Brad Cooke


Ray-Ban, the renowned sunglasses brand, has teamed up with Campfire X to create a captivating advertising campaign destined for Instagram and Meta. What sets this collaboration apart is its unique approach to storytelling, featuring influential Indigenous figures in Australia who represent culture and creativity on a global stage.

This campaign not only showcases the craftsmanship of Ray-Ban sunglasses but also celebrates the intersection of fashion and cultural identity. By highlighting the voices of Indigenous individuals, it emphasizes the power of diverse representation in the media.

This collaboration serves as a tribute to the rich cultures of Indigenous Australia, demonstrating the global resonance of Indigenous voices in the digital age. It's a reminder of the importance of recognizing and celebrating diverse cultures and perspectives, ultimately bringing us closer together on a worldwide stage.

Ray-Ban & Meta

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